Colorful Swirl Tufted Rug

A rug is a versatile and decorative accessory that adds a touch of style and personality to a room. Rugs update the look and feel of a space without the need for a full renovation. Overall, a rug is a fashionable and functional accessory which is a must-have item for any home.

Absolutely! Every rug can be made as a wall hanging to bring a splash of vibrance on your walls.

Vegan wool is a type of wool that is made without any animal products or byproducts. Our vegan wool products are made using innovative, sustainable materials that mimic the texture and feel of traditional wool, but are 100% cruelty-free and vegan.

A rug is a heavy floor covering that can be moved to different areas of the room while a carpet is a fixed floor covering that extends over an entire room’s area. The key difference between a rug and a mat is their purpose. A rug is placed to elevate one’s home décor while mats are made of coarse material usually used by people to wipe their feet on. In terms of softness and fluffiness, rugs are number one followed by carpets and then there are door mats. There is no superiority, just a different purpose.

We take immense pride in the fact that ALL of our products are animal cruelty free and 100% Vegan. It breaks our hearts to see so many animals getting slaughtered for their fur/wool and a tremendous amount of water being used for recycling rugs that are mass produced and unsold which deeply impacts our planet. Our materials are sourced ethically and used judiciously. We go out of our way to ensure integrity of every component in our supply chain so that you receive a luxurious product without causing any harm to the environment and the community

Interestingly, not every rug is the same. Each rug has its own design and story behind it. With variations in the complexity of the designs, color palette and the size of the rugs, the time required to hand-make a rug also varies. We usually take 7-10 days for mug rugs and 15-30 days for small to large rugs once the designs are finalized. Complex designs and/or surplus in size rugs usually take longer than 30 days.

All our rugs are handmade by us!
We ourself speak individually with every client to understand their requirements and visions and then crafts each rug from start to finish herself. From discussing your design to making every rug and then pasting the shipping labels on your rug packages, everything is done by us. We strongly condemn unfair manufacturing practices and we take immense pride in hand making each rug by ourselves.

Thank you for supporting an independent artist.

When you buy from our brand, you buy directly from the founder herself.
Our rugs are hand made by the founder, Aparimita, herself. We do not wish to exploit any underpaid factory worker just to have lesser work and greater margins.
Aparimita is the first self-taught independent female rug artist in India, and 2 years later she still makes each and every rug herself. Whether it’s a mug rug or a 7 feet rug, Aparimita is the only one who crafts each of them.

As our products are handmade, we do not offer cancellations and refund once an order has been placed. We take pride in the quality of our handmade products, and we are confident that you will be satisfied with your purchase. Please refer to our refund and returns policy for more information.

Yes, due to differences in camera and lighting, there may be a slight variation in the colors of our handmade rugs from the images provided on the product page. We do our best to accurately represent the colors of our products, but please keep in mind that the colors you see may differ slightly in person.